About me
With a background in behavioral psychology and design, I bring a deep understanding of user needs and behaviors to product development. I specialize in translating insights into actionable strategies, driving user-centric solutions that balance customer and business goals.
I have extensive experience collaborating across teams, aligning priorities with user insights, and applying agile methodologies to create impactful, data-driven products. Combining strategic thinking with hands-on experience, I focus on delivering solutions that enhance user satisfaction and support business growth.
Skills
→ UX Research
→ Social psychology
→ Service Design & UX
→ Leadership
→ Product Strategy
→ Agile Product Development
Experience
Product- & Service Designer
RiksTV/Strim, 2020 -
In this position, I shaped user-centered design processes across the organization, fostering collaboration, improving workflows, and supporting resource development. I collaborated closely with product leadership to align customer needs with business goals, ensuring user insights informed strategic decisions.
In addition to process improvements, I contributed directly to designing user-focused solutions, creating intuitive and cohesive experiences across digital products and services. As part of agile, cross-functional teams, I championed a problem-first approach to design, focusing on addressing real customer needs rather than predefined solutions. This user-centric mindset became a key element of the organization’s product development process.
UX Researcher
RiksTV/Strim, 2018 - 2020
Responsible for planning and conducting user research (qualitative and quantitative), analyzing insights, and translating them into actionable improvements. Implemented new methods to measure customer experience and improved design processes, including building a user lab to observe real customer behavior.
Education
Master’s degree in Behavioral Psychology
University of Oslo, 2015 - 2017
The master’s degree included studies in research methods and statistics, judgment and decision psychology, cognition, interpersonal relationships, motivation and emotions, attitudes, cultural psychology, and personality and individual differences.
The master’s thesis explored how people perceive uncertain estimates in climate communication, providing deep insights into the processes behind implicit and explicit understanding of information. The research was based on three quantitative data collections, analyzed using SPSS.
Bachelor’s degree in Psychology
University of Tromsø & Griffith University - Queensland, Australia, 2011 - 2015
The bachelor’s program focused on behavior and cognition, with courses in attitudes, social psychology, and interpersonal relationships. My thesis explored the human stress response and the interaction between individuals and workplace stress factors. I conducted independent, literature-based research, analyzing and interpreting published studies.
Courses & Certifications
Design Thinking for Services
Copenhagen Institute of Interaction Design, 2019
Growth Crash Course
Growth Tribe Academy, 2019