Building a User-Centric Product Culture at Strim and RiksTV

Customer

→ Strim

Contributions

→ Project lead

→ UX Research

→ Behavioral Psychology

RiksTV and Strim have been pioneers in adopting agile methods, but the teams saw an opportunity to strengthen the connection to user impact. Goal-setting and prioritization processes were initially more top-down, and together we worked to incorporate user insights more directly into decision-making.

As part of this effort, I contributed my analytical skills and expertise in user behavior, collaborating with others to ensure user insights became a central part of shaping priorities and strategies, aligning organizational goals with both user and business value.

Outcomes

Embedding User Insights to Drive Impactful Product Development

  • Introduced various qualitative research methods into the product design process

  • Ensured that qualitative user insights also became a cornerstone of decision-making at both tactical and strategic level

  • Transformed the approach to development by starting with user problems instead of predefined ideas or solutions

User Testing Implemented as a Key Part of Product Development

  • Developed efficient ways to conduct user testing even with limited time or motivation

  • Increased user testing frequency from low to moderate/high, embedding it into regular workflows

  • Made user insights a starting point for goal-setting and prioritization processes at the strategic level

Improved Collaboration and Knowledge Sharing

  • Developed a Notion platform where teams could document and share their processes and results, making insights easily accessible across the company

  • Created a Slack channel to provide easy access to support for user testing and to share experiences with different methods